When it comes to customer – downline retention whose responsibility is it? A little over a year ago, I had a few downline members that launched a massive marketing program designed to bring in lots of people. Did it work you bet it did, and frankly I was unhappy.
Still to this day they talk about the great numbers they brought in. What they don’t talk about is that about 60% left within a month and upwards of 90% where gone in four months.
A few years ago I would have said yes, lately it seems that there are so many road blocks in the way. Everyone wants to generate their own leads and that is a plus, but are you going to ignore your business in the process? Almost all of the information that you see out there [...]
Every now and then you find someone, generally with no experience that will advertise on someone’s name who is successful hoping beyond all hope that they’ll get just a trickle of traffic to there advertising offer.
In someways you have to kind of feel sorry for their total lack of experience, and naivety when it comes to marketing.
What it really shows is the rank amateurs out there participating in network marketing or any other business that really don’t understand their target market. With that said they will never become successful.